Google AI Overviews have turned the arrangement of search results and SEO preferences for brands, media and co-permission upside down in no time. What companies need to do now to continue to achieve visibility at Google, explains Uli Zimmermann, head of the online marketing agency eMinded. With the introduction of Google AI overviews, the search behavior of users is fundamentally changing. Content is increasingly summarized directly on the search results page, so that users receive answers without having to visit any further websites. This new form of presentation of results directly affects the visibility of classical search hits. What changes – and what content is affected Many companies are already seeing significant declines in organic access. Even technically clean and editorial high-quality pages lose reach. Proven SEO measures no longer work as usual, because visibility no longer arises solely through classic placements, but about relevance with new, AI-controlled response logic...
A lot of people don't know what they're doing when it comes to their business. This is where business coaching comes in. Business coaching is a service that can help you figure out the best way to run your company by asking you questions and providing feedback. It benefits both individuals and businesses, so no matter the size of your company, this type of service might be worth looking into! In this post we'll discuss how business coaching works as well as why it's important for any entrepreneurs who want to be successful. Before going into the details of how business coaching works and how important is it to any businesses , we first need to know what business coaching is. What is business coaching? Business coaching is a profession which helps people and businesses to get better. A business coach will help you with the following: Helping you identify what your strengths are Providing feedback on how well you're doing at work or school Ensuring that al...