We have already mentioned that good graphic communication provides credibility and offers confidence to your clients. Proper design will determine the effectiveness of your company's brochures and catalogs. The design of a brochure or catalog must be attractive, generate interest, attract attention, not leave indifferent, offer important and useful information, etc. Are you interested? Keep reading... Are you clear about your objective? Differences between brochure and catalog What is the purpose of your brochure or catalog? Do you want to highlight a product or describe a specific service? Or, put another way, what kind of customers do you want to attract with your brochure or catalog? A brochure has the main objective of attracting the attention of a new customer. For this, the brochure uses the necessary elements to be eye-catching and attractive. In its design it usually contains a large headline, visually powerful images, and a clear call to action. Visually, a broc...

  At a time when the permanence of paper is questioned and the Internet invades everything, it is logical that when opening the mailbox and finding ourselves with a barrage of nonsensical catalogs we wonder how in the middle of the digital age we can continue to consume such quantity of advertising brochures .  However, when we enter a bar and see a flyer with an iconic and avant-garde aesthetic announcing the next concert or we go to a fair or event and we see a risky and impressive design, we cannot help but take it and even use it as a decoration element or piece museum in our scrapbook. What has worked in one case and failed in another? Why in one situation the same object causes us rejection and in another, admiration or interest? It is as simple as proactively implementing a good communication strategy. The flyer continues to be a very powerful promotional tool and an excellent marketing strategy as long as it is part of a global communication plan, clear objectives a...